DCM Autocentres
The Brief for DCM Autocentres
Website Redesign & Ongoing Marketing
This project started differently to most.
After having our own vehicle worked on by DCM Autocentres, it was clear they ran a professional, well-organised operation — but their online presence didn’t fully reflect the quality of their service or the range of work they offered.
What began as a conversation quickly developed into a long-term marketing relationship.
The goal was to modernise the website, improve clarity across services, and create a platform that could support ongoing marketing activity.
Our approach
From the outset, this was a collaborative project built on regular, face-to-face communication.
We took the time to understand:
- How the business operates day to day
- The services that matter most to customers
- What sets DCM Autocentres apart from larger chains
By seeing the business in action and maintaining regular contact, we were able to shape both the website and wider marketing strategy around real customer behaviour — not assumptions.
Website Refresh
The existing website was fully refreshed with a focus on clarity, usability, and professionalism.
Key improvements included:
- Clearer service structure and navigation
- Modern, responsive design across all devices
- Improved layout to support conversions and enquiries
- Content that reflects trust, experience, and expertise
The result is a website that’s easier to navigate, more informative, and far more aligned with the business today.
Ongoing Marketing
Beyond the website, we also manage DCM Autocentres’ wider marketing.
This ensures consistency across:
- Online messaging
- Service promotion
- Customer acquisition
Having a single point of contact for both the website and marketing allows everything to work together — rather than as disconnected parts.
DCM Autocentres now has a strong, modern online presence that supports both new and existing customers.
The website clearly communicates the full range of services on offer, while ongoing marketing activity continues to build visibility, trust, and enquiries.
Most importantly, the partnership is built on regular communication and a genuine understanding of the business — allowing the marketing to evolve alongside it.
